One of the hottest rumors surrounding the Apple October 14th MacBook event was the $800 MacBook. Leaked price sheets, allegedly originating with Apple retailers, listed price points starting at $800 for the new Mac laptops.Inquisitor: EXCLUSIVE: Apple to launch $800 laptop (October 8, 2008) Despite the speculation and hopes for such an announcement at the event, the price for the entry level MacBook was reduced to just $999.Engadget: Live from Apple's "spotlight turns to notebooks" event (October 14, 1008)
What would a sub-$1000 notebook mean to Apple's stocks?
If the rumor of an $800 MacBook is true, Apple's stock margins may fall to around 30%, according to financial analyst Gene Munster of Piper Jaffray. But, he adds, "investors would see the lack of redesigned, lower-priced Macs as a more significant negative than they would a 30 percent GM guide in the December quarter."TUAW: Munster: Apple overestimated Q3 margin impacts (October 8, 2008)
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Fast Facts
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$999 MacBook available October 15, 2008
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Announcement not made at Apple Notebook event on October 14, 2008
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