2010 Grammy Awards Red Carpet

The 2010 Grammy Awards will took place on January 31, 2010 at the Staples Center in Los Angeles, California. The live telecast aired at 8 p.m. EST on CBS.http://www.grammy.com/ Prior to the ceremony the network station and a few choice cable channels will broadcast coverage of the red carpet arrivals. For some purposes, this portion of the evening is even more important than the awards ceremony itself. Celebrities use the red carpet as a sort of marketing tool. Weeks or months are spent planning the perfect look that will garner maximum attention from the media cameras at the event. In the days and weeks following, photos from the red carpet are published in print and online, while style pundits on television and radio rehash the fashion and name their best and worst dressed picks for the evening. The resulting press is crucial to stars who have projects to promote or who would like to attract the favor of industry executives and other powerful persons. While many of the stars at the Grammys red carpet will be from the music industry, actor and actresses also attend.

• Lady Gaga walked the red carpet wearing Armani Prive
• Beyonce wore a Stephane Rolland couture dress from Fall 2009. For her stage performance she wore Atelier Versace.
• Rihanna wore Elie Saab Couture
• Jennifer Hudson wore a little black dress from Victoria Beckham Spring 2010

For the 2010 Grammy Awards expect to see nominees Beyonce, Taylor Swift, and Lady Gaga to be among the most sought after stars on the red carpet, as each of them has several nominations. http://www.buzzsugar.com/6497686

The arrivals will be an important moment for those nominated for Best New Artist, including Keri Hilson, MGMT, and The Ting Tings.http://www.examiner.com/x-32688-Grammy-Awards-Examiner~y2009m12d9-2010-Grammy-Awards-Best-New-Artist-prediction--analysis By making a big impact on the red carpet these artists have the opportunity to seize what might be the biggest audience of their careers as yet.

Among the several awards ceremonies that take place throughout the year, the Grammys are among the less formal. Accordingly, stars feel are more likely to be non-traditional with their wardrobe. Unlike the Oscars, for example, men don't feel compelled to wear the standard black tuxedo. More than any other ceremony, the Grammys red carpet will have men who dress as creatively as their female counterparts.