The 2010 banned Super Bowl ads are commercials that were rejected by CBS for having content the network found unacceptable.http://www.nydailynews.com/money/2010/02/04/2010-02-04_banned_these_super_bowl_ads_are_too_racy_to_air_during_the_game.html  Commercials that CBS deemed unfit to air during Super XLIV were rejected in most part for having sexual content.http://www.nydailynews.com/money/2010/02/04/2010-02-04_banned_these_super_bowl_ads_are_too_racy_to_air_during_the_game.html The gay male dating service ManCrunch.com had its ad rejected because it featured two men kissing. Internet company GoDaddy.com was also rejected for mature content, in this case women in lingerie. The same reason was given for rejecting PETA's "veggie love" ad.http://www.nydailynews.com/money/2010/02/04/2010-02-04_banned_these_super_bowl_ads_are_too_racy_to_air_during_the_game.htmlA Dorito's ad submitted for airing during Super Bowl XLIV that showed a man driving over a woman with a car in order to get Dorito's was banned due to its violent content.http://www.superbowl-commercials.org/515.html 

An estimated 100 million viewers tuned in to watch Super Bowl XLIV, which accounts for the $3 million price tag for airing a 30-second spot during it.http://www.nydailynews.com/news/national/2011/02/03/2011-02-03_top_banned_super_bowl_commercials_jesus_hates_obama_go_daddy_peta_bud_light_and_.htmlSuper Bowl ads  have become another part of the fanfare and entertainment that surrounds the sporting event. In 2010, companies posted the ads that they would air during the Super Bowl weeks before the game was played. The ads that couldn't air  during the Super Bowl because they were banned received attention from web sites and publications as well.http://www.nydailynews.com/news/national/2011/02/03/2011-02-03_top_banned_super_bowl_commercials_jesus_hates_obama_go_daddy_peta_bud_light_and_.html

The 2010 Super Bowl was played February 7, 2010, at Sun Life Stadium, Miami Gardens, Fl.http://sports.espn.go.com/espn/wire?section=nfl&id=4863572The AFC Championship winning Indianapolis Colts faced off against the NFC Championship New Orleans Saints. The Saints came out victorious with a 31-17 win.http://www.nfl.com/gamecenter/2010020700/2009/POST22/saints@colts

Below is an advertisement for Mancrunch.com, a dating site for homosexual men. The commercial first depicts two male friends watching a football game. The team that one of the men favors and the other does not scores a touchdown. The man who favors the team gloats about the play to the other. Both reach for a popcorn bowl between them at the same time and their hands touch. They proceed to kiss each other.http://www.nydailynews.com/news/national/2011/02/03/2011-02-03_top_banned_super_bowl_commercials_jesus_hates_obama_go_daddy_peta_bud_light_and_.html

The camera reveals a third man, sitting and watching the other two men kissing with a surprised expression on his face. CBS rejected airing the ad, citing that the content did not fall within the network's standards for Super Bowl advertising.http://www.nydailynews.com/news/national/2011/02/03/2011-02-03_top_banned_super_bowl_commercials_jesus_hates_obama_go_daddy_peta_bud_light_and_.html

Below is an advertisement for the Electronic Arts action-adventure video game, Dante's Inferno. The commercial features a segment of a cutscene from the game. The character, Beatrice, is surrounded by demons and the character, Dante, fights against them to protect her.http://www.nytimes.com/2010/02/05/business/media/05adco.html?_r=1 The song playing the ad is "Ain't No Sunshine" by Bill Withers.http://www.youtube.com/watch?v=tIdIqbv7SPo

CBS took issue with the original ending of the ad, when the game's tagline, "Go to Hell," comes up. Electronic Arts changed the text to "Hell Awaits" and the ad was allowed to stay in the Super Bowl commercial line-up.http://www.nytimes.com/2010/02/05/business/media/05adco.html?_r=1 

In this 2010 banned ad from GoDaddy.com, a retired football player name Lola, starts his own lingerie line. The commercial explains how Lola used GoDaddy.com to set up his online business and starting selling the women's underwear he designed.

Below is an advertisement for the Christian organization, Focus on the Family. The ad features football player Tim Tebow and his mother, Pam. His mother speaks about how she almost lost Tim during her pregnancy and that she is grateful he survived. She goes on to explain that her family has had to remain tough over the years considering their history. Tim then "tackles" his mother.http://www.youtube.com/watch?v=xqReTDJSdhE

The video stirred up controversy because it was believed by pro-choice groups to have an "anti-choice message." CBS claimed that it was allowing to air the ad because of changes to the advocacy ad policies of the network. Critics responded by saying that CBS had allegedly rejected an ad by the United Church of Christ for its open acceptance of homosexuals.http://www.huffingtonpost.com/2010/01/29/tim-tebow-super-bowl-ad-m_n_442808.html 

Tim Tebow's mom talks about the Heisman trophy winner. She talks about him almost not making it into the world when complications arose in her 1987 pregnancy. She refused an abortion and had the baby. Tebow is very out spoken about his Christian connection and often writes John 3:16 in his black eye liner during a game. This ad was a departure from the usual Super Bowl line up of ads which have many car, beer, and food commercials.