The 2010 nominees for the 38th annual American Music Awards (AMAs) were announced on October 12, 2010 by Demi Lovato and Taio Cruz. The nominees were read live from the JW Marriott in Los Angeles.http://justjaredjr.buzznet.com/2010/10/12/demi-lovato-announces-ama-nominees/#ixzz15UUDkYF2 The event, which was broadcast live from the NOKIA Theater in Los Angeles, California, was held on November 21, 2010. The show aired on ABC network channels from 8:00 to 11:00 p.m. ET/PT.http://www.prnewswire.com/news-releases/christina-aguilera-to-perform-at-the-38th-annual-american-music-awards-november-21-on-abc-105448943.html

Preceding the live show, Dick Clark Productions also aired a pre-show, Coca-Cola Red Carpet Live!. The red carpet event was co-hosted by Danny Gokey, Jennette McCurdy, Lance Bass, Whitney Port and David Lehre and was shown on ABC.com and via USTREAM.TV. The red carpet event began at 2:00 PM (PT)/5:00 PM (ET).http://www.prnewswire.com/news-releases/christina-aguilera-to-perform-at-the-38th-annual-american-music-awards-november-21-on-abc-105448943.html

For the 2010 event, Eminem and Lady Antebellum led the nominations with five each, followed by Justin Bieber with four, and B.o.B., Katy Perry, Ke$ha, and Usher, with three each. The nominees for the top award of Artist of the Year included the winner Justin Bieber, Eminem, Ke$ha, Lady Gaga and Katy Perry.http://www.chiff.com/pop-culture/american-music-awards.htm Winners were selected based on fan votes through an online system. Awards were given in the categories of pop/rock, country, rap/hip-hop, soul/R&B, alternative, adult contemporary, Latin, soundtracks and contemporary inspirational music.http://www.prnewswire.com/news-releases/christina-aguilera-to-perform-at-the-38th-annual-american-music-awards-november-21-on-abc-105448943.html

The American Music Awards were created in 1973 by Dick Clark as competition for the Grammy Awards. The first event was co-hosted by Michael Jackson and Donny Osmond.http://www.last.fm/event/1741989+The+38th+Annual+American+Music+Awards In 2009, Jackson made history again as he was posthumously awarded four American Music Awards.http://www.ktla.com/news/landing/ktla-ama-awards,0,1954635.story The first AMA crystal trophy was awarded to Roberta Flack. Over the years, the event has recognized performers from multiple genres of music in more than 20 different categories.http://www.chiff.com/pop-culture/american-music-awards.htm

• Justin Bieber -- WINNER
• Eminem
• Ke$ha
• Lady Gaga
• Katy Perry

Pop/Rock music nominees for 2010 AMA Awards included the following:http://justjaredjr.buzznet.com/2010/10/12/demi-lovato-announces-ama-nominees/#ixzz15UUDkYF2

Favorite Male Artist

• Justin Bieber -- WINNER
• Eminem
• Usher

Favorite Female Artist

• Ke$ha
• Lady Gaga -- WINNER
• Katy Perry

Favorite Band, Duo or Group

• Black Eyed Peas -- WINNER
• Lady Antebellum
• Train

Favorite Album

• Justin Bieber - My World 2.0 -- WINNER
• Eminem - Recovery
• Katy Perry - Teenage Dream

Country music nominees for 2010 AMA Awards included the following:http://justjaredjr.buzznet.com/2010/10/12/demi-lovato-announces-ama-nominees/#ixzz15UUDkYF2

Favorite Male Artist

• Jason Aldean
• Luke Bryan
• Brad Paisley -- WINNER

Favorite Female Artist

• Miranda Lambert
• Taylor Swift -- WINNER
• Carrie Underwood

Favorite Band, Duo or Group

• Zac Brown Band
• Lady Antebellum -- WINNER
• Rascal Flatts

Favorite Album

• Jason Aldean - Wide Open
• Lady Antebellum - Need You Now
• Carrie Underwood - Play On -- WINNER

Rap/Hip-Hop music nominees for 2010 AMA Awards included the following:http://justjaredjr.buzznet.com/2010/10/12/demi-lovato-announces-ama-nominees/#ixzz15UUDkYF2

Favorite Male Artist

• B.o.B.
• Drake
• Eminem -- WINNER

Favorite Album

• B.o.B. - B.o.B. Presents
• Drake - Thank Me Later
• Eminem - Recovery -- WINNER

Soul/R&B music nominees for 2010 AMA Awards included the following:http://justjaredjr.buzznet.com/2010/10/12/demi-lovato-announces-ama-nominees/#ixzz15UUDkYF2

Favorite Male Artist

• Chris Brown
• Trey Songz
• Usher -- WINNER

Favorite Female Artist

• Alicia Keys
• Rihanna -- WINNER
• Sade

Favorite Album

• Alicia Keys - The Element of Freedom
• Sade - Soldier of Love
• Usher - Raymond v. Raymond -- WINNER

Nominees in other music categories were as follows:http://justjaredjr.buzznet.com/2010/10/12/demi-lovato-announces-ama-nominees/#ixzz15UUDkYF2

Soundtracks

Favorite Album

• AC/DC - Iron Man 2
• Glee: The Music, Volume 3 Showstoppers -- WINNER
• The Twilight Saga: Eclipse

Alternative Rock Music

Favorite Artist

• Muse -- WINNER
• Phoenix
• Vampire Weekend

Adult Contemporary Music

Favorite Artist

• Michael Buble -- WINNER
• Lady Antebellum
• Train

Latin Music

Favorite Artist

• Daddy Yankee
• Enrique Iglesias
• Shakira -- WINNER

Contemporary Inspirational

Favorite Artist

• Casting Crowns
• MercyMe -- WINNER
• TobyMac

Finalists in this category included the following:

• Justin Bieber -- WINNER
• Lady Antebellum
• Travie McCoy
• Mike Posner

Other nominees who did not make the final round:

• B.o.B
• Taio Cruz
• Jason Derulo
• Ke$ha