1938 Media is a New York based media company founded by Loren Feldman. 1938 Media helps companies produce online and mobile video. The 1938 Media website also serves as Loren Feldman's video blog where he often critiques and criticizes the technology industry.

In 2008 Loren Feldman released the online video "Where are all the black tech bloggers" in which he parodied fictitious black culture within the technology and Internet sector. The video was perceived by some as harmless humor and by others as highly offensive racist content. The video was included as part of the keynote and roundtable discussion of a African American business conference in 2008.

In 2008 Loren Feldman begin to parody social media expert Shel Israel of Fast Company TV. The inspiration for this started from a simple critique of Shel Israel's interview techniques and evolved into a reoccurring bit. Feldman was able to purchase the domain name Shelisrael.com which he setup to display several videos featuring a puppet facsimile of Israel.